What is the intended effect of using Pathos in an argument?

The use of Pathos in an argument is intended to influence the audience through emotional resonance. By appealing to emotions such as sympathy, anger, joy, or fear, the speaker or writer can create a connection with the audience that goes beyond rational thought. This emotional engagement can be a powerful motivator for change, encouraging individuals to empathize with a situation or perspective, which may lead them to accept the argument or take action.

While other rhetorical strategies may focus on logical reasoning, credibility, or factual information, Pathos specifically targets the emotional aspect of human experience. This makes it particularly effective in persuading an audience when issues may evoke strong feelings or when logical arguments alone might not be sufficient to sway opinions.